Excitement is building - Part 2

Part 2 of the Nov/Dec Gifts Today article detailing the amazing features of The Gift Fair, with more information about the team behind it.

A major appealing factor of The Gift Fair is the cost saving aspect. There are the obvious savings of transportation and shipping costs as well as hotel rooms. But there are then the extra costs that all add up such as food and drink at the exhibition centres and after the shows. As well as maybe extra childcare cost while you are away and other aspects to consider. Shutting up shop or arranging cover has a huge impact in businesses finances but also time costs.

An important aspect that appeals to buyers, particularly of well-known stores is the element of privacy. For example, buyers from big national retailers usually get bombarded as soon as they get onto a stand. With our unique environment buyers have the freedom to browse when they like, for as long as they like. It is up to them to make the first move, and they can do it on their own terms, whether it’s via the instant chat, a video call, a meeting, downloading a brochure or one of our other tools. No one will approach you unless you initiate contact.

An online tradeshow can also help brands reach their sustainability targets and be kind to the environment at a fraction of the cost. It eliminates the unnecessary carbon-footprint and scandalous waste from traditional trade shows by well over 90% and we know that is a big factor for many.

Another element that some exhibitors have found is the returns from the tradeshows can be easily affected by other factors out of their control. Such as the weather! This may discourage people from venturing out to visit the shows as well as the never-ending problems with transportation. Trains, buses and flights maybe delayed or cancelled, along with traffic getting to the exhibition centre. This can all effect the footfall at a in person trade show and then in turn the amount of leads generated.

There are some fabulous established brands like Gibsons, Professor Puzzle, Paper Mirchi, Orange tree toys and Find Your Glow, as well as exciting newcomers including Cosmic Cuties and BangoBerry who can’t wait to display their collections at the Gift Fair! Other great names such as Talking Tables, Cheeky Legends, Little Roglets, Rex London, AfrotouchDesign, Bewidlerbeest, Inside out toys, Life Charms and Ginger Fox are also going to be there with more brands signing up each week. We also have exciting European brands who sell to the UK like Leuchtturm1917, Campo Mazio, Lefrik, Cabaia and Smemo.

“The kind of brands we appeal to the most are the ones that are excited by the much-needed change in the Gift Industry, and the potential our technology has to truly revolutionize how trade shows are conducted.”

Although Xpofairs was officially launched in 2024, online trade shows is something that the founders have been thinking about for a while. They have a combined experience of 40 years of attending trade shows in the Gift industry. While they both love the excitement and opportunities that come along with attending a trade show – the soaring costs, environmental impact and diminishing returns is something that has encouraged them to build a solution that enables more exhibitors and attendees to being a part of a trade show than ever before!

“We wanted a platform by exhibitors for exhibitors to ensure that it would be effective. In 2021 we took our idea and started speaking to visitors, buyers, disturbers and exhibitors to see what they value and what they want to achieve from shows. Since then, we have been building this amazing technology that is incredibly powerful but incredibly simple. This seem to be a big factor when showing it to people, just how simple it really is!” Fabian Santoro, Founder.

The Xpofairs team appreciate that people may be hesitant to try something new and a little unsure whether to take the risk. So, they are making it as easy for you as possible to make the change by giving you the chance to have a free stand at the first edition of The Gift Fair so you can give it a try and see for yourself just how simple it is.

The team at Xpofairs are always available to help get you started and show you the ropes. It’s a small team who want to make the experience as smooth as possible for everyone and build relationships while working together with exhibitors. Team members Dan and Aarun are working on The Gift Fair. Aarun had exhibited at tradeshows in the food and beverage and Tech industries so can understand exactly what exhibitors have to do to be at a show and make it successful. Dan has visited tradeshows and has enjoyed learning about The Gift Industry - “My time working on The Gift Fair has been a blast so far. I've had the pleasure of speaking with many incredibly passionate people, working at businesses designing and supplying goods ranging from pyjamas to puzzles! I can't wait for the fun to formally kick off on January 8th"