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Since The Gift Fair USA is currently open, buyers will be able to research new products, assess suppliers, and obtain wholesale deals in one central area.

The way that retailers buy has drastically changed over the past few years. Nowadays, buyers do not depend on one catalog, cold emails, or lengthy supplier meetings. Instead, they are more inclined to compare different suppliers side-by-side by using a single digital platform.

Finding innovative and reliable suppliers has been a major challenge for buyers in the gift-making industry. Traditional methods of sourcing often result in high costs, low visibility, and lengthy travel.