Case Study: How Santorus USA Expanded Its Reach Beyond Traditional Trade Shows

About the Exhibitor

Santorus USA is a family-owned design house known for its distinctive prints and design-led collections. The company creates luxury lifestyle, interior, and home accessory products for retailers around the world.

Their Objectives for The Gift Fair

Having exhibited at both editions of The Gift Fair UK and The Gift Fair USA, Santorus USA has used the platform as part of its wider strategy to reach new buyers and expand into new markets.

Like many established brands, Santorus was looking for a simple and cost-effective way to reach new buyers and explore new markets.

Their objectives were to:

Reach new markets in a low-risk, low-cost way
Introduce their products to new buyers
Expand their visibility beyond their existing customer base

How XpoFairs Supported Them

The XpoFairs team provided support throughout the setup process, helping Santorus build their digital booth and prepare for the show.

This included:

Booth setup guidance
Assistance with graphics and presentation
Marketing materials and promotional assets
Ongoing support from the XpoFairs team

The Results

For Santorus, the biggest success was reaching buyers they had not previously been able to connect with.

While they already have strong relationships with existing customers, The Gift Fair introduced them to a different audience, helping them expa\nd their reach and create new conversations.